App Mobi World

Exclusive Apps & Mobile Stuff From A to Z

  • App Market
    • Android Apps
    • blackberry apps
    • Books & Reference
    • Business
    • Comics
    • Communication
    • Education
    • Entertainment
    • Finance
    • Games
    • Arcade & Action
    • Brain & Puzzle
    • Cards & Casino
    • Casual
    • Racing
    • Sports Games
    • Widgets
    • Google
    • Health & Fitness
    • ios apps
    • Libraries & Demo
    • Lifestyle
    • Media & Video
    • Medical
    • Music & Audio
    • New Releases
    • News & Magazine
    • Personalization
    • Photography
    • Productivity
    • Shopping
    • Social
    • Sports
    • Store
    • Tools
    • Top Rated
    • Transportation
    • Travel & Local
    • Weather
    • Videos
    • Adult Apps
  • Tips
  • Videos
  • Store

Instagram to debut ads next week

October 24, 2013 By Susan Krichek Leave a Comment

Instagram said Thursday it will start showing photo and video ads to users in the U.S. as soon as next week.

The company released a sample ad on Thursday to prepare its 150 million active users for the coming-soon sponsored messages. The example photo ad, pictured above, will be the very first ad users see, and it will be distributed to members in the feed in the “coming week,” Instagram said.

“You’ll know a photo or video is an advertisement when you see the ‘Sponsored’ label where the time stamp normally would be,” Instagram wrote on its blog. The service said that members can tap the label to get information on how its advertising works. People can also click on “…” at the bottom of an ad to hide the ad and provide feedback.

To start, Instagram advertisers will include Adidas, Ben & Jerry’s, Burberry, General Electric, Levi’s, Lexus, Macy’s, Michael Kors, PayPal, and Starwood, an Instagram spokesperson said.

On the About ads page, Instagram noted that it will use information on what members do on Instagram and Facebook to show ads from businesses that the service deems potentially “interesting.” “For instance, this might include the people you follow and the photos and videos you like on Instagram, and your interests and other basic info on Facebook,” Instagram said.

Early this month, Facebook-owned Instagram first warned members that ads were coming soon. At the time, the app’s makers promised that the brand-sponsored photo and video updates would be magazine-quality and be a “natural” part of the Instagram feed.

Though users will surely be wary of ads infiltrating their previously pristine feed, Altimeter Group digital advertising and media analyst Rebecca Lieb believes that Instagram is doing everything it can to make sure the units are received well. “Their approach to monetizing the platform is so careful you could almost characterize it as curatorial,” she wrote in a blog post.

Like them or not, the Instagram ads will help Facebook profit for the first time from the 3-year-old application it purchased for $1 billion last year.

Investors have been keen on the prospect of Instagram ads because they bring with them the promise of additional revenue from a highly engaged mobile audience. The units should also help Facebook maintain its lead in the mobile display advertising category.

Facebook, according to eMarketer, is expected to take home a 33.3 percent chunk of US mobile display ad revenues in 2013. The firm anticipates that mobile display ad spending in the US will grow 106.1 percent to $3.8 billion this year, up from $1.8 billion last year.

for more: click here

Filed Under: Android Apps

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Apps

  • Adult Apps (2)
  • Android Apps (134)
  • Arcade & Action (23)
  • blackberry apps (12)
  • Books & Reference (10)
  • Brain & Puzzle (15)
  • Business (1)
  • Cards & Casino (1)
  • Casual (6)
  • Comics (1)
  • Communication (3)
  • Education (6)
  • Entertainment (4)
  • Finance (3)
  • Games (56)
  • General News (6)
  • Google (14)
  • Health & Fitness (7)
  • ios apps (15)
  • Libraries & Demo (1)
  • Lifestyle (12)
  • Media & Video (1)
  • Medical (1)
  • MKBHD (4)
  • Music & Audio (2)
  • New Releases (2)
  • News & Magazine (8)
  • Personalization (6)
  • Photography (4)
  • Porn Apps (1)
  • Productivity (2)
  • Racing (6)
  • Shopping (4)
  • Social (4)
  • Sports (7)
  • Sports Games (10)
  • Store (2)
  • Tips (44)
  • Tools (1)
  • Top Rated (1)
  • Transportation (1)
  • Travel & Local (4)
  • Videos (7)
  • Weather (1)
  • Widgets (2)

RSS Personal Tech News

  • Samsung makes a lot of money from chips, but phones may struggle - CNET April 26, 2018
    Despite reporting record profits, Samsung says it's seeing the effects of a "sluggish" smartphone market. Which could mean more promotions for the Galaxy S9.
    Shara Tibken
  • Facebook: We take 'false news' in your timeline seriously - CNET April 26, 2018
    Google, LinkedIn, AirBNB and Microsoft join Facebook at a conference on abuse of online services in explaining how they use algorithms to fight fraud.
    Laura Hautala
  • China turns to tech to monitor, shame and rate citizens - CNET April 26, 2018
    The government is using surveillance cameras, facial recognition and smart glasses to score people on social behavior, which can lead to punishment.
    Mariel Myers
Nekt
Connect with us and lets stay in touch.Only great things can happen.

GooglePlus   Facebook   Pinterest   Twitter   Youtube   Linkedin   AppMobiFeedRss

Download From Us

App Mobi World is surely here for you. Affiliate yourself with a brand that makes sense.

Check out latest tips from App Mobi World now.

Partnerships

GooglePlay   AppleiTunes  
  • Privacy Policy
  • Terms of Use
  • Contact Us
  • About Us

Copyright © 2017 App Mobi World LLC. All Rights Reserved