Blackberry refuses to stay behind in the mobile world industry. They are planning on launching their famous messenger system as an application now so anyone can use it regardless what phone they have. The plan is to create a separate messaging firm called BBM INC.
BlackBerry is trying to determine whether it should spin off its BlackBerry Messenger service into its own company, the Wall Street Journal is reporting on Tuesday, citing people who claim to have knowledge of its plans. The newly formed company would be known as BBM Inc., according to the Journal’s sources.
Since its inception, BlackBerry Messenger has been one of the favorite platforms for BlackBerry users. The app allows users to instant-message with other BlackBerry users without paying text-messaging fees. Although BlackBerry devices have lost their popularity, BBM has still remained a popular messaging option.
If BBM Inc. is formed, it won’t be long before the messaging service is expanded to other platforms, according to the Journal. In fact, a working version of BBM that can work across several platforms was built over a year ago, according to the Journal’s sources. A desktop version is also running internally at BlackBerry.
The possible BBM spinoff comes afterBlackBerry announced that it has appointed a special committee to explore “strategic alternatives” for its ailing option. BlackBerry claims to be open to any and all options, including selling its operation to another firm. So far, however, no plans have been announced.
CNET has contacted BlackBerry for comment on the Journal’s report. We will update this story when we have more information.
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